For several years now, SG Private Banking has been an advocate of contemporary creation in the field of art as well as cinema.

Since 2006, SG Private Banking has supported French cinema through Unifrance, the association in charge of promoting French movies around the world.

In 2009, SG Private Banking is reinforcing its commitment to cinema by becoming the exclusive bank partner of the most important film event in the world: the Cannes International Film Festival. The partnership offers our clients a unique opportunity to have a look behind the scenes of the international film industry. We also support the Cinéfondation, created by the Festival to develop and promote the next generation of international filmmakers.

SG Private Banking’s ongoing partnership with cinema reflects its dedication to the shared values of innovation and professionalism between the fields of art and finance.

Mount Everest Mineral Water Ltd. (MEMW), A TATA Enterprise owns Himalayan, Natural Mineral Water, the only internationally accepted quality natural mineral water in India. Nurtured and enriched by nature, Himalayan is endowed with the wellness of vital organic minerals which it gleans from the earth as it makes its 20 year journey from deep within the Himalayas to an underground aquifer. Himalayan aquifer is one of the largest and purest sources of natural mineral water in the world. To ensure that the water is completely pure, it is then simply bottled at source in Dhaulakuan, Himachal Pradesh. All these factors ensure that the water is untouched by human hand, unprocessed and has a fine unique taste acquired over years of natural filtration and has fast made Himalayan the mineral water of choice for discerning consumers who are interested in keeping healthy and hydrated. This genesis of Himalayan Natural Mineral Water is aptly articulated through its brand slogan “Live Natural”. Himalayan’s unique proposition of ‘hydration with wellness’, combined with the brand’s strong lifestyle cues make it the perfect beverage of choice for all wellness seekers. Himalayan, the natural mineral water is excited to be associated with Lumière Movies Cannes Film festival. Ms. Abanti Sankaranarayanan says, “The Cannes film festival has long stood as the most coveted platform for outstanding creative brilliance. Similarly, in Himalayan the natural mineral water, we see a flawless expression of the creativity and goodness of Mother Nature itself. As creative thoughts make their way from deepest recesses of the human mind onto your screens, we hope you enjoy a water brought to you through the inner depth of the mystic Himalayas!”

Visit us at : www.himalayanmineralwater.com